About · Bruxelles

Senior SEO, GEO and Content Strategy Consultant

SEO specialist with more than 10 years of experience dedicated to the discoverability, accessibility and longevity of digital content, in editorial, media and institutional environments. I implement organic-search strategies within newsrooms, integrating SEO concerns upstream of projects. An expert in SEO across its four dimensions (technical, editorial, data, performance) and in visibility within AI engines (GEO), I place particular importance on pedagogy and on building a durable SEO culture.

Professional experience

Proximus
Nov. 2025 — present
Senior SEO and GEO Consultant · Freelance
Belgium’s leading telecom operator
Brussels, Hybrid
  • Deployment of the SEO and GEO strategy for client content in French, Dutch and English, in coordination with content designers, newsrooms, agencies and product stakeholders.
  • Semantic structuring and pillar/cluster architecture of a 220,000+ page ecosystem, consolidation of FAQ, blog and forum to reduce cannibalisation.
  • Definition of the architecture and quality monitoring of metadata, steering of technical SEO audits and release quality.
  • Development of a GEO framework (10 tactics) to improve visibility in AI engines (AI Overviews, ChatGPT, Perplexity, Copilot) and of a tailored internal tool.
  • Multi-platform performance monitoring (Adobe Analytics, Contentsquare, Search Console, Semrush) translated into executive reports and actionable recommendations.
Groupe Audit Belgium
Nov. 2025 — present
Digital Acquisition and CRO Consultant · Freelance
Brussels, Remote
  • Complete rebuild of the corporate site in multilingual architecture (FR, NL, EN), structuring user journeys to maximise lead capture.
  • End-to-end SEO strategy: architecture, semantic content, internal linking, Core Web Vitals, indexing, sitemap, Search Console.
  • Creation, launch and continuous optimisation of Google Ads (Search) campaigns to improve cost per lead.
European Parliament
Nov. 2023 — Oct. 2025
Senior SEO Strategy Consultant · Freelance
European institution
Remote
  • Steering, over several quarters, of the search optimisation strategy (relevance, response speed, reduction of zero results) through a data-driven and iterative approach.
  • Cross-functional collaboration with UX and UI teams to improve the search experience (query refinement, filters, result layout).
  • Transformation of search logs and behavioural data (Piano Analytics) into dashboards and strategic recommendations.
Forbes BeLux
Oct. 2023 — Oct. 2024
Web Launch and Content Strategy Lead · Freelance
Business and finance media
Brussels, Remote
  • Steering of the Forbes BeLux site editorial launch: content strategy, editorial pillars, calendars and publishing workflows within the newsroom.
  • Definition and execution of a multilingual editorial SEO strategy (FR, NL, EN): on-page optimisation, semantic SEO, thematic clusters and internal linking.
  • Development of SEO playbooks and training of journalists in search intent, E-E-A-T principles and news SEO best practices.
Equine Care Group
May 2024 — Apr. 2025
CRO and Growth Strategy Consultant · Freelance
Multi-brand e-commerce
Remote
  • CRO and growth strategy on a multi-brand e-commerce ecosystem through a test-and-learn approach, A/B testing and funnel optimisation.
  • Management and optimisation of Google Ads and Meta Ads campaigns to maximise ROAS and sales growth.
  • Global SEO and GEO strategy connecting acquisition and on-site performance (engagement, conversion, retention).
Carbonable
Sept. 2021 — Aug. 2023
Digital Marketing Coordinator · Freelance
Remote
  • Community growth strategies (Discord, X, Telegram), production of editorial content, performance monitoring via Looker Studio dashboards.
  • Management of influencer and brand partnerships to accelerate awareness and community expansion.
LUDO LUDO
Mar. 2021 — Feb. 2024
Co-founder · Non-profit
Brussels
  • E-commerce, content strategy, SEO and paid acquisition for a Brussels cultural association.
ESTACA
Apr. 2018 — Mar. 2021
Digital Communication Lead · Apprenticeship
Paris, France
  • Google Ads acquisition campaigns, UX rebuild of the admissions site, on-site SEO improvements and email campaign optimisation.
VisiYou
Nov. 2015 — Oct. 2017
Web Developer and UI Designer · Apprenticeship
Brussels
  • Building WordPress and WooCommerce sites end to end, training clients in web analytics fundamentals.

Skills

Editorial SEO and content
Editorial SEO strategyWriting guidelinesPillar/cluster architectureSemantic SEOSearch intent and E-E-A-TNews SEOMultilingual content (FR, NL, EN)
Technical SEO and data
Technical auditsSchema markupInternal linkingCore Web VitalsMigrations and indexingMetadata architecture
AI engines (GEO)
Generative Engine OptimizationLLM visibility (AI Overviews, ChatGPT, Perplexity, Copilot)Writing for AI enginesContinuous SEO and AI monitoring
Tools
Google Search ConsoleGoogle Analytics 4Adobe AnalyticsContentsquareSemrushAhrefsScreaming FrogLooker StudioGoogle AdsMeta Ads

Education

Master of Science in Digital Marketing and Business
OMNES Education, Paris
2018 — 2021
Professional Training in DeFi and Blockchain
Alyra
2021
Certificate in Design and Business Management
EFP, Brussels
2015 — 2017

Languages

French
C2 · native
English
C1 · professional
Dutch
B1 · intermediate

Projects

RDIGITAL
Independent consulting practice in SEO, GEO and content strategy.
LUDO LUDO
Brussels-based cultural association, co-founded.
Harmony
Photography and arts association for youth (France, Peru, Thailand).
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