Train your teams so visibility no longer depends on a provider
I have trained journalists at Forbes BeLux and content teams in a telecom environment: search intent, E-E-A-T, news SEO, writing for AI engines. Tailored formats, anchored in your real content rather than theoretical slides.
Workshops, playbooks, support: training that produces
Editorial SEO fundamentals
Search intent, content structure, metadata, linking: what every writer must master for their content to carry. On your own pages, not on generic examples.
Writing for AI engines
What makes content cited by ChatGPT, Perplexity or AI Overviews: direct answers, verifiable data, structure. The GEO module few trainings cover.
Tailored playbooks
Guidelines written for your context: your tone, your formats, your validation circuits. The deliverable that stays when the training is over and the questions return.
Support for first productions
Annotated reviews of the first content produced after the training: that is where the reflexes settle in. Training without follow-up fades in six weeks.
Newsrooms that produce without me
At Forbes BeLux, I trained journalists in search intent, E-E-A-T and news SEO during the media launch: the playbooks outlived the engagement and still structure production. That is the only criterion of a successful training.
Frequently asked questions about SEO and GEO training
Who are these trainings for?
For the teams who produce: newsrooms, content managers, marketing teams, communication officers. The level adapts, from complete beginner to seasoned team wanting to integrate the AI module. No technical prerequisite.
In person or remote?
Both. In person in Brussels and across Belgium for team workshops, remote for short formats and follow-ups. In person remains more effective for practical workshops on your content.
Do you train in Dutch and English?
Yes: native French, professional English, operational Dutch. Materials and playbooks can be delivered in your team’s working language.
How long does a training last?
From a half-day workshop to a path of several spaced sessions with exercises in between. The spaced path gives better results: reflexes settle by producing, not by listening.
What do we keep after the training?
The tailored playbooks, the materials, and real content reworked together during the workshops. The goal is explicitly that you no longer need me for the day-to-day.
What is the price of a training?
By format: number of participants, duration, level of playbook customisation. Quote after a free 20-minute scoping call.
Other services
B2B Content Strategy
Editorial launches, content pillars, writing workflows, SEO playbooks and team training. A culture that stays.
SEO Consultant Brussels
Technical audits, pillar/cluster architecture, metadata, Core Web Vitals, news SEO. From code to copy, on ecosystems of up to 220,000 pages.
GEO Consultant Belgium
Make your brand a source that ChatGPT, Perplexity, Gemini and AI Overviews cite. A 10-tactic framework, a dedicated audit and a roadmap.
Let’s talk, concretely.
In 20 minutes, we look at where you stand on this specific topic: what’s blocking you, and what fixing it would be worth. No preparation needed, no commitment.
Book a call