Content that ranks in Google and gets cited by the AIs

With your customers, not with an editorial calendar. We identify the questions they ask at each stage of their decision, group them into pillars, then build the content architecture that answers them. The calendar comes last: it is an execution tool, not a strategy.

The fundamentals overlap: answer an intent clearly, structure, source. But generative engines have measurable preferences: direct answers at the start of sections, question-answer formats, verifiable data, explicit authority signals. I integrate these criteria into the writing guidelines.

Both as needed, with a stated preference for training: tailored playbooks, workshops with writers, supported reviews. The goal is for quality to no longer depend on my presence. It is the method deployed at Forbes BeLux and in a telecom environment.

Yes, it is a core competency: architecture per language, keyword research per market, coordination of newsrooms and management of cannibalisation between language versions.

As an assistant, yes: research, structuring, first drafts framed by strict guidelines. As an autonomous producer, no: generic content generated at scale carries neither the expertise nor the experience that Google and the AIs reward. The human signature remains the differentiator.

Fewer than you think, better than you do now. One solid pillar piece per month, properly linked and updated, beats ten thin articles. The pace is set by your real resources: an unsustainable calendar is a calendar dead in three months.