Case study · Audit and financial advisory firm
Rebuilding a multilingual financial site to capture qualified leads
Groupe Audit Belgium · Since November 2025, ongoing engagement
An audit firm addresses a demanding B2B audience, in a sector where commercial communication is regulated. The mission: rebuild the corporate site in three languages and build acquisition, with a single measurable goal — the qualified lead.
The problem
- A corporate site that presented the business but captured no inbound requests: no journeys designed for conversion.
- Three languages to serve (FR, NL, EN) with no structured multilingual architecture, in a Belgian market where it is a baseline expectation.
- No structured paid acquisition, and a regulatory framework that forbids loose commercial promises.
The deployed solution
- End-to-end steering of the rebuild in multilingual FR, NL, EN architecture: page structure and user journeys designed to maximise qualified-lead capture.
- Complete SEO strategy: site architecture, semantic content, internal linking, Core Web Vitals, priority landing pages, indexing controls, sitemap and Search Console monitoring.
- Creation and continuous optimisation of Google Ads Search campaigns (keywords, ads, targeting, budgets) managed on cost per lead.
- Messaging aligned with a regulated B2B audience: precise, verifiable, with no misleading promise.
The results
- A trilingual site structured around conversion, not the brochure.
- A paid acquisition channel managed on cost per lead, with clean tracking.
- An SEO and GEO foundation laid from the rebuild: controlled indexing, optimised entities, monitoring in place.
Ongoing engagement: the acquisition figures belong to the client.
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