Google Ads campaigns judged on cost per lead, not on clicks
Creation, launch and continuous optimisation of Search and Meta Ads campaigns, paired with conversion work on the site: A/B testing, funnel, landing pages. Because a paid click that doesn’t convert is an expense, not a result.
Campaigns, conversion, measurement: acquisition end to end
Search campaigns
Clean account structure, mastered keywords and match types, tested ads, managed budgets. Continuous optimisation on cost per lead, not on click volume.
CRO and funnel
A/B testing, optimisation of landing pages and the conversion journey. Raising the conversion rate makes every advertising euro more profitable, durably.
Tracking and measurement
Conversions configured properly, GA4, readable dashboards. Without reliable measurement, optimisation is guesswork: clean tracking is a prerequisite, not an option.
SEO and SEA synergy
Don’t pay for queries you already win organically; cover with Ads what SEO does not yet reach. The two channels are managed together.
E-commerce ROAS and B2B cost per lead
Management of Google Ads and Meta Ads campaigns for a multi-brand e-commerce ecosystem (Equine Care Group), B2B lead generation for Groupe Audit Belgium, acquisition campaigns for higher education (ESTACA). Three different conversion logics, the same measurement discipline.
Frequently asked questions about Google Ads
What is the minimum budget for Google Ads?
It depends on the cost per click of your sector in Belgium. Below a certain volume of data, the algorithm cannot learn and optimisation becomes impossible: if your budget cannot reach that threshold, I tell you before we start, and we look at whether SEO isn’t a better first lever.
Do you also manage Meta Ads?
Yes, Meta Ads (Facebook and Instagram) alongside Search, notably for e-commerce and awareness. The channel is chosen according to your buying cycle, not the trend.
Is there a minimum commitment period?
No. Management is monthly and cancellable. Campaigns need a few weeks of learning to show their measure, which I state at scoping, but nothing locks you in contractually.
What is the difference with a media agency?
You talk to the person with their hands on the account. No opaque management fees as a percentage of budget, no campaigns left on autopilot. And the account belongs to you: you keep the history if the collaboration ends.
How do you measure results?
Conversions configured properly before the first euro is spent: leads, calls, sales depending on your activity. Readable monthly reporting: spend, cost per lead or ROAS, and decisions taken. If a campaign underperforms, you see it too.
Do you work throughout Belgium?
Yes, campaign management is done remotely, with regular check-ins by video or on site in and around Brussels when useful.
Other services
Google Ads Pricing Belgium
How the cost of a Google Ads campaign in Belgium is built: media budget, management fee, what’s included. No hidden percentage on spend.
Google Ads Brussels
Google Ads campaigns targeted on Brussels, Walloon Brabant and Wallonia: precise geo-targeting, FR/NL ads, managed on cost per lead.
Google Ads by Industry
Google Ads for real estate, hospitality, SMEs and e-commerce in Belgium: account structure, keywords and conversions tailored to each sector.
Let’s talk, concretely.
In 20 minutes, we look at where you stand on this specific topic: what’s blocking you, and what fixing it would be worth. No preparation needed, no commitment.
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