Case study · Web3 and sustainability
Building a Web3 community from scratch, over two years
Carbonable · September 2021 to August 2023
A project at the crossroads of Web3 and carbon offsetting, in a market saturated with promises and distrustful by construction. The mission: build a real, engaged community on Discord, X and Telegram, and keep it alive over time, market cycles included.
The problem
- A crowded Web3 market where trust is the rarest resource: a community cannot be bought, it must be built.
- Three community channels with different dynamics (Discord, X, Telegram) to run with editorial consistency.
- Engagement to measure and steer over time, beyond the attention spikes typical of the sector.
The deployed solution
- Design and execution of community growth strategies steering acquisition, engagement and retention on Discord, X and Telegram.
- Production of editorial content, copywriting and visuals adapted to each channel, with a consistent line over time.
- Performance monitoring via Looker Studio dashboards and continuous iteration of the strategy based on data.
- Management of influencer and brand partnerships to grow awareness and accelerate growth.
The results
- A community built and run for two years, through the market’s ups and downs.
- Data-driven steering installed: every community initiative evaluated on dashboards, not on gut feeling.
- Partnerships forged that extended the project’s reach beyond its organic community.
Web3 sector: community metrics fluctuate with market cycles, I do not cite them out of context.
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