GEO consultant in Belgium: when your customers ask an AI, who shows up — you, or your competitors ?

GEO (Generative Engine Optimization) is about making a brand visible in answers generated by AIs: ChatGPT, Perplexity, Gemini, Google AI Overviews. A GEO consultant audits what these engines say about you, identifies why your competitors are cited in your place, and puts in place the content, structured data and authority signals that make your site a cited source.

SEO targets the ranking of your pages in search results. GEO targets the citation of your brand in AI answers. The two reinforce each other: a solid technical SEO foundation is a prerequisite for GEO, but GEO adds specific levers such as Schema.org structured data, the llms.txt file, AI crawler access and content written as direct answers.

No, it adds to it. Google remains the first source of traffic for most sites. But a growing share of decisions forms in AI answers, before any click. Working on one without the other means leaving a channel to your competitors.

Three steps: I test your real visibility on ChatGPT, Perplexity, Gemini and Google AI on your customers’ actual questions, I compare with your competitors to identify who is cited and why, then I deliver a roadmap ranked by impact, directly usable by your team.

Yes. I am based in Brussels and work across Belgium, on site or remotely, in French, Dutch and English. I also support clients in France and elsewhere in Europe remotely.

First signals (citations in AI answers, referral traffic from generative engines) usually appear within a few weeks to a few months depending on your starting authority. GEO is a recent discipline: brands that position themselves now gain a measurable lead. I never promise a figure in advance; I measure before and after.