An audit that tells you what to fix, in what order, and why
Nine areas analysed: mobile and desktop performance, real field data, security, email deliverability, code validity, domain authority, keyword opportunities, carbon footprint and GEO signals. Every finding is quantified, every action prioritised by impact and effort.
Nine areas, one diagnosis, one roadmap
Technical and performance
Lab Core Web Vitals (mobile and desktop) and on your real users via Chrome UX Report, blocking resources identified file by file, W3C validity, HTTP header security.
AI visibility (GEO)
Schema.org structured data, llms.txt file, AI crawler access (GPTBot, ClaudeBot, PerplexityBot...), essential tags. What generative engines can read about you, and what they’re missing.
Authority and competition
Your domain’s authority profile compared to direct competitors, keyword opportunities from real Google suggestions, sorted by intent.
Roadmap
Cross-cutting priorities across all areas, ranked by impact and effort, a 30/60/90-day roadmap. With your business data, the stakes are quantified in euros, cautiously.
Built in-house, proven on assignment
The audit relies on tooling I developed and use on assignment: nine analyses run in parallel on official Google data (Lighthouse, Chrome UX Report, Safe Browsing), a report written area by area then synthesised. The same standard as the audits conducted at Proximus.
Frequently asked questions about the SEO audit
What does the report actually contain?
An executive summary, a chapter per analysed area with the measured data, quantified findings and recommendations, cross-cutting priorities ranked by impact and effort, and a conclusion with the 90-day trajectory. PDF format, in English, without unnecessary jargon.
How long does an audit take?
Collection and tooled analysis are quick; the value is in the expert reading, the prioritisation and the recommendations specific to your context. Allow a few days between scoping and delivery, depending on scope.
Do I need to give you access?
No for the external audit: everything is analysed from the outside, as Google and the AIs see your site. Search Console and Analytics access are optional and allow going further on real keywords and visitor behaviour.
What is the difference with a free online audit?
Free tools output scores; a serious audit says why, in what order to fix, and what it changes for your business. Raw data is the raw material, contextual prioritisation is the deliverable.
And after the audit?
Three options: your team executes the roadmap autonomously, I support you on priority work, or we move to monthly monitoring to steer progress. The audit is designed to be actionable in all three cases.
How much does an audit cost?
By scope: site size, languages, competitive depth. Quote after a free 20-minute scoping call with no commitment.
Other services
Monthly SEO Monitoring
A full report every month (performance, authority, AI visibility, security) and a 45-minute expert call. You always know where you stand.
SEO Consultant Brussels
Technical audits, pillar/cluster architecture, metadata, Core Web Vitals, news SEO. From code to copy, on ecosystems of up to 220,000 pages.
Web Performance
Core Web Vitals in the green, faster pages, polished mobile experience. Speed is a ranking criterion and a conversion lever.
Let’s talk, concretely.
In 20 minutes, we look at where you stand on this specific topic: what’s blocking you, and what fixing it would be worth. No preparation needed, no commitment.
Book a call