Case study · Cultural association, Brussels · co-founder
Giving a non-profit a complete online presence, on a non-profit budget
LUDO LUDO · March 2021 to February 2024
LUDO LUDO is a Brussels cultural association I co-founded. No marketing budget, no dedicated team: the ideal training ground for making the right trade-offs, because every euro and every hour counted double.
The problem
- Awareness to build from scratch on the Brussels cultural scene, with no significant advertising budget.
- An e-commerce to set up and run with no technical or marketing team.
- Constant choices between channels: doing everything was impossible, you had to prioritise what paid off.
The deployed solution
- End-to-end setup of the e-commerce and the association’s online presence.
- Content strategy calibrated to the real resources of a volunteer team: fewer formats, sustained over time.
- Basic SEO laid properly: structure, metadata, local visibility.
- Targeted, capped paid acquisition campaigns, evaluated on their real return.
The results
- A complete online presence run autonomously by the volunteer team.
- A functional online sales channel for the association’s activities.
- A discipline of frugality and prioritisation I have applied since to my clients’ budgets: spend as if it were your own.
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