How much a Google Ads campaign costs in Belgium: the real breakdown, no hidden percentage
The price of a Google Ads campaign breaks down into two distinct items: the media budget paid to Google and the management fee. I bill management as a flat fee, never as a percentage of your spend: this aligns my interest with your cost per lead, not your budget. Here is how the pricing is built, sector by sector.
Media budget, fee, learning threshold: the breakdown
Media budget
The money paid directly to Google, a function of your sector’s cost per click in Belgium and the search volume targeted. It belongs to you and stays on your account: you keep the history if the collaboration ends.
Management fee
A fixed monthly flat fee for account structure, continuous optimisation, tracking and reporting. No commission as a percentage of spend: a model that would push to spend more rather than convert better.
Learning threshold
Below a certain volume of data, Google’s algorithm cannot learn and optimisation becomes impossible. If your budget cannot reach this threshold, I tell you before we start, and we look at whether SEO isn’t a better first lever.
Cost per lead, not per click
The only figure that matters is what a qualified contact costs you, not the number of clicks. Tracking is configured before the first euro so this cost is measured, not estimated.
Budgets managed on results, not on volume
Management of Google Ads and Meta Ads campaigns for a multi-brand e-commerce (Equine Care Group) on ROAS, and B2B lead generation on cost per lead for Groupe Audit Belgium. Two different business models, the same rule: every euro is judged on what it brings back.
Frequently asked questions about Google Ads pricing
What is the minimum budget for Google Ads in Belgium?
It depends on your sector’s cost per click: a competitive B2B or real-estate keyword costs far more than a niche query. The real minimum is not a fixed amount, it is the threshold below which the algorithm lacks data to optimise. I calculate that threshold for your case at scoping, and tell you frankly if Google Ads isn’t the right first lever for your budget.
Do you bill a percentage of my advertising budget?
No. The management fee is a fixed monthly flat fee, independent of your media spend. The percentage model creates a conflict of interest: it rewards budget increases, not cost-per-lead improvements. The flat fee aligns my work with your profitability.
Is the budget paid to Google included in your fee?
No, they are two separate things. The media budget is paid directly to Google from your advertising account, which you own. My fee covers management only. So you see exactly where every euro goes.
How much does a click cost in Belgium in my sector?
Cost per click varies widely: a few cents on low-competition local queries, several euros on B2B, legal, real-estate or financial keywords. The precise estimate for your keywords is done at scoping from your market’s real data, not a misleading average.
Is there a length commitment?
No. Management is monthly and cancellable. Campaigns need a few weeks of learning to show their measure, which I state at scoping, but nothing locks you in contractually.
How do I get a precise quote?
Through a free 20-minute scoping call: we look at your sector, your goals and your current situation, and I provide a clear breakdown separating media budget and fee, with no hidden cost.
Other services
Google Ads & CRO
Search campaigns managed on cost per lead, A/B testing and funnel optimisation. Traffic isn’t the goal: conversion is.
Conversion Rate Optimisation (CRO)
A/B testing, landing pages and conversion journeys. Raising the conversion rate makes every visit — paid or organic — more profitable.
Monthly SEO Monitoring
A full report every month (performance, authority, AI visibility, security) and a 45-minute expert call. You always know where you stand.
Let’s talk, concretely.
In 20 minutes, we look at where you stand on this specific topic: what’s blocking you, and what fixing it would be worth. No preparation needed, no commitment.
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