Google Ads campaigns that target your customers in Brussels and Wallonia
For a local business, paying for clicks outside your catchment area is pure leakage. I design geo-targeted Google Ads campaigns on Brussels, Walloon Brabant and Wallonia: precise targeting, ads adapted to the area’s language, budget concentrated where your customers actually search.
Targeting, language, areas: local managed finely
Geographic targeting
Campaigns restricted to your real service areas: Brussels municipalities, Walloon Brabant, the Waterloo–Wavre axis, Wallonia. Bid adjustments per area based on each zone’s real value for your business.
Language and message
Ads in French and Dutch depending on the targeted municipality. In Brussels, the search language is not uniform: matching it to the territory improves click-through rate and cost per lead.
Local intent
Keywords with geographic and proximity intent, location extensions, hours: capturing the “near me” search at the moment it turns into a call or a visit.
Measured on cost per lead
Calls, forms, directions: local conversions are configured before the first euro. We judge the campaign on the contacts generated in your area, not on click volume.
Local, without wasting budget
Based in Brussels, I run acquisition campaigns for Belgian organisations by concentrating budget on the areas and languages that convert. The same measurement discipline as on my e-commerce and B2B assignments, applied at the scale of a local catchment.
Frequently asked questions about Google Ads in Brussels
Can you target only Brussels or my municipality?
Yes. Google Ads geographic targeting goes down to the municipality and a radius around an address. We concentrate budget on your real service areas — Brussels, Walloon Brabant, the Waterloo axis, or the precise municipality of your business — so as not to pay for out-of-reach clicks.
Do I need ads in French and Dutch in Brussels?
Often, yes. Brussels is bilingual and the search language varies by municipality and audience. Adapting the ad language to the targeted area improves click-through rate and relevance, hence cost per lead. We decide based on your real clientele.
Do you cover Walloon Brabant and Wallonia?
Yes: Walloon Brabant, the Waterloo–Wavre axis, and more broadly Wallonia. Targeting and bids adjust area by area based on each zone’s value for your business.
Is Google Ads suitable for a small local shop?
It depends on the competition on your keywords and your margin per customer. For many local businesses, a concentrated, well-targeted budget is profitable; for others, local SEO and the business profile are a better first lever. I tell you honestly at scoping.
Do you work on site in Brussels?
Campaign management is done remotely with regular check-ins, and I travel in and around Brussels when a meeting is useful. I am based in Brussels.
How much does a local Google Ads campaign cost?
The cost depends on the media budget and the flat management fee. The full breakdown is explained on the Google Ads Pricing Belgium page, and quantified for your case during the scoping call.
Other services
Google Ads & CRO
Search campaigns managed on cost per lead, A/B testing and funnel optimisation. Traffic isn’t the goal: conversion is.
Google Ads Pricing Belgium
How the cost of a Google Ads campaign in Belgium is built: media budget, management fee, what’s included. No hidden percentage on spend.
Conversion Rate Optimisation (CRO)
A/B testing, landing pages and conversion journeys. Raising the conversion rate makes every visit — paid or organic — more profitable.
Let’s talk, concretely.
In 20 minutes, we look at where you stand on this specific topic: what’s blocking you, and what fixing it would be worth. No preparation needed, no commitment.
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